freebies

Almost everyone is giving away a freebie so they can attract
people to their web site. They are giving away free e-zines,
ebooks, services, etc.

What’s happening to all this free stuff? It’s loosing it’s
perceived value.

Every time you surf the internet or check your e-mail you see at
least 20 to 50 freebies offers.

Don’t get me wrong freebies do increase traffic, but not like
they did when the internet was new. The key is to increase the
perceived value of your freebies so they will be more attractive
to your audience. How do you do this? Well, here are eight ways:

1. You could tell them what the freebie is worth with a dollar
amount. For example, “Subscribe to my free e-zine! A $199 value!”

2. You could add other freebies to your freebie that will
increase the value. For example, “Subscribe to my free e-zine
and get free access to our “subscribers only” private web site!”

3. You could tell them the freebie is only available for a
limited time. For example, “Download our free ebook, this free
offer will only be available until May 30, 2000.”

4. You could tell them the freebie is only available to a
limited number of people. For example, “Our free software will
only be available for the next 100 people that download it.”

5. You could give more details about the freebie. List the
benefits, features, what problems the freebie will solve, etc.

6. You could describe your freebie to sound more attractive. For
example, instead of “free report” you could say “free never
released top secret document”

7. You could list testimonials for your freebie. Most businesses
don’t give testimonials for their freebies. This would defiantly
increase your freebies value.

8. You could tell people how many people have already receive
your freebie. For example, “15,000 people have already
subscribed to my free e-zine! Can they all be wrong?

These are only a few ways you can add value to your freebies.
You could be creative and think up some other ways to increase
the perceived value of your freebies. Also test each idea to see
which one draws the most traffic to your web site.

=== Helene Malmsio has been a successful business entrepreneur
for nearly 30 years and has been operating Strategic Services
group of Companies since 1987.

Article reprinted with permission from Strategic Services. All
rights reserved.

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ezines for profit, and to get your own copy of our free self
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